Ideas on
How to Grow Your Money

Marketing and Advertising Investment Ideas to Grow Your Agency

Leads

• NetQuote.com
• InsuranceLeads.com
• ProspectZone.com

Advertising

• Newspapers
• TV
• Direct Mail
• Radio
• Magazines
• Billboard
• Online

Regional Tradeshows

• Allows you to develop local name recognition and form partnerships
• The Ultimate Tradeshow Directory - www.tsnn.com

Seminars and Lectures

• Look for other agents or agencies to partner with to share the expenses

Marketing Service

• Enlist a full-service marketing company to implement marketing efforts

Web Site

• Develop a new web site or enhance your existing site

Office Staff

• Check out articles and books on starting an agency for ideas on the right amount of staff and the roles they play. One resource is “So You Want to be an Insurance Agent – A Step-by-Step Approach to a Successful Insurance Agency” by Jeff Hastings

Surveys and Polls

• Professional companies provided or do-it-yourself online

Agency acquisition

• To find agencies for sale, check out web sites such as, www.agencies4salelistings.com and www.insurancejournal.com
• For additional information on agencies for sale, contact us
• Purchasing an Agency Case Study